About Us

It all started when I was around 8 years old, and my grandma introduced me to her sewing machine as a way to kill time every weekend when I visited my grandparents.

Throughout the years I kept having a love-hate relationship with sewing, which culminated in tiny dresses for my dolls, a cute satin frock for my neighbour's daughter and countless DIY gifts for my friends who would encourage my craft unconditionally.

As I stepped into the world and started developing my own sense of dressing, I realized, that there were hardly any brands making 100% cotton tops based in Indian craftsmanship, which fit me well, and were affordable. What started as an experiment in creativity turned into a venture uplifted by encouraging crowds in every flea market, pop-up and exhibition in Pune that we participated in, which gave birth to this website. The Journey started in 2021, and now has its own address in world of web, where you can view and shop our handcrafted garments, Indian prints in modern silhouettes, at a good price.

Thank you for being a part of this story, we hope to be a staple in your wardrobe!

Darshana M. Thatte